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CRM implementations

What is a CRM Software Solution?

Infosmart Technolgies Inc., Implements, Configures, Customises, and support various Customer Relationship Management (CRM) systems help businesses manage their customer and business relationships by providing one central location to gather present and historical information, automate manual business process, and communicate with prospective and current clients in a timely fashion. CompuData provides two industry leading CRM Software Solutions— Microsoft Dynamics CRM, lnfor CRM and Sage CRM, Zoho CRM, Salesforce CRM, Insightly CRM that are tailored to fit all your unique business needs.

CRM Productivity Benefits:

With a centralized location to collect and create personalized nurture campaigns, and analyse results, your CRM equips you with the tools that you need to generate more qualified leads. Infosmart Technolgies Inc. implements you the best CRM software allows you to follow quality leads and reduce time wastage following prospects. Sales cycles are reduced, and win rates improved. Moreover, you can check customer buying histories to identify potential leads, upsell opportunities or repeat customers.

Top CRM software also helps identify your most valuable customers and create a customer reward system or personalized communication to increase engagement and conversion. Furthermore, you can easily pinpoint weak links in the sales process—for example, unanswered emails or calls are not followed up—and address the issue at once.

Strategic and tactical decisions

Infosmart Technolgies Inc. helps you with access to real-time data can make adjustments quickly to react to market trends. CRM allows you to cull accurate insights from real-time and on-location data. This means you can fine tune your strategies or tactics right away to take advantage of an opportunity or avert a crisis.

For example, a quick look at your sales figures entered by the Sales Team can reveal customer clusters. Consolidating this insight with, say, supply chain, can help the Events Team organize scalable trials in lesser performing but promising sales clusters. CRM helps you allocate resources not just in needy areas, but promising ones.

Likewise, more accurate data also allows you to pull together raw best practices by different departments to further improve the overall business operation. In our case, a more integrated collaboration among Sales, Events and Logistics reinforces weak sales points, which can be replicated in other territories.

Increase profitability and efficiency

Profitability is more than just increasing sales. It is creating efficient processes across your business operations to make sure sales opportunities are not lost or costs are minimized. With CRM, employees can access important data quickly to serve customer needs or address a critical business process faster. For instance, a customer is complaining about a defective product. Customer Service can ask for the product’s serial number and quickly access the Logistics’ database to record the defective batch, while Logistics can make the necessary replacement. Meantime, Finance is computing the cost implication of this minor activity to the overall monthly overhead.

Customer engagement can also be tracked, such as emails and calls, and necessary actions can be rerouted to the right department to immediately address concerns. Similarly, best performance hotspots are easier to identify and reward employees with excellent outputs. In our example, a Customer Service employee with a track record of addressing customer concerns fast can qualify for an incentive.

Other forms of efficiency include reducing training cost by equipping new employees with user-friendly CRM tools that can be deployed in minutes. It is also easier to accustom new employees with standard operation procedures. The CRM system acts like a gatekeeper of universal forms and processes across your business operations, ensuring employees are using the same templates, forms and procedures to perform their tasks.

Not only that, CRM integrates processes like accounting, inventory and sales to come up with a seamless pipeline and avoid doubling of tasks. Items like contracts, events, projects and products are aligned in one CRM infrastructure for faster turnaround of deliverables.

Automate Manual Business Processes

A well-informed manager with access to real-time data can make adjustments quickly to react to market trends. CRM allows you to cull accurate insights from real-time and on-location data. This means you can fine tune your strategies or tactics right away to take advantage of an opportunity or avert a crisis.

For example, a quick look at your sales figures entered by the Sales Team can reveal customer clusters. Consolidating this insight with, say, supply chain, can help the Events Team organize scalable trials in lesser performing but promising sales clusters. CRM helps you allocate resources not just in needy areas, but promising ones.

Likewise, more accurate data also allows you to pull together raw best practices by different departments to further improve the overall business operation. In our case, a more integrated collaboration among Sales, Events and Logistics reinforces weak sales points, which can be replicated in other territories.

Reinforce data security

Low Customer Churn Rates

CRM systems increase organization customer information visiblity through data gathered from support tickets, surveys, notes, marketing campaign results among others. This can help businesses to take a more proactive instead of reactive approach to customer satisfaction and decrease churn rates.

Secure Data Control

With a CRM application you can create a systematic way of controling and ensuring that your customer and business information is safe by granting accesss on a role or need basis. This in essence creates a streamlined data governance system that protects you and customers.

Access to Actionable Data

Gain easy access to actionable data from your CRM to make well-informed decisions by consolidating relevant customer and operational information. Make innovative decisions that set you apart from your competition and keep your current and potential customers happy.

CRM Cost Reduction Advantages:

Customer Acqusition Costs

Access to customer data with a CRM system allows organizations to create targeted marketing campaigns that align with the right target audience to reduce spending in areas that reap little to no results.

Customers seek out positive customer experiences, as this is one way your company can set itself apart from the competition, even if you aren't offering unique products or revolutionary services. Sometimes it's important to simply be the most customer-centric company out there, especially when almost 90 percent of customers say they'll pay more for a quality customer experience. A CRM gives you the information you need to foster a one-on-one relationship with each customer without having to ask them for the same information every time they reach out to sales or support. In fact, an integrated CRM that works with the support contact center can provide another way to strengthen the relationship, since sales can track every touch point.

Inventory Cost Managment

Infosmart Integrates your inventory management software and CRM to be even more efficient, Inventory Syststem. Better customer service means more loyal customers and better sales numbers. By integrating your inventory management and CRM software systems, the agents staffing your customer service call center will be able to provide better customer service to everyone who calls in. If an order is being placed over the phone, your employees will be able to provide the customer with correct information easily and without running down to the warehouse or sending an email to another department. As inventory numbers are updated in your integrated system, different departments will be able to update their areas of responsibility, from product availability online to other callers on different lines.

Too much inventory sitting on the shelves can cost businesses money. Small businesses often don’t have the budget. No business likes seeing products remaining stationary. The goal in integrating these two systems is to collect and analyze data so your business can intelligently order products, have enough to take care of anticipated needs for a given period of time, and not have an overstock. By having all the necessary data in one place, your business will increase efficiency because employees won’t have to cross-reference information across multiple systems. You also won’t have to worry about going into multiple systems to update the same information over and over again. With an integrated system, information only needs to be updated once.

If your business has the resources to make it happen, consider integrating your inventory management and CRM software. Because staying current with regulatory and compliance requirements is essential in business, make sure your system is easily updated so your business can cross yet another worry off the list. When selecting software to integrate, it’s important to find one that handles workflow efficiently and allows your IT team to customize it for the best performance possible. You want to track products from the moment they are delivered until they’re sold, so your integrated system needs to do just that.

Shorter Sales Cycles

Push customers faster along the sales cycle with automated workflow processes, targeted marketing efforts, and analytics for an increase in win rates.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

ARE YOU USING A CRM TOOL?

CRM tools such as Salesforce have led and will continue to act as the infrastructure to the modern business. Facts show that not only does a business need CRM but are dependent on it for success. This has allowed businesses to nurture the relationships of their large databases retaining customers or clients, increasing satisfaction and raising revenues to record highs. The largest businesses in the country hire CRM experts to full-time positions allowing them to fully optimize and get them the most from their CRM solution. Let Advanced CRM Solutions act as your part-time admin giving you the same expertise on your staff as the largest businesses get.

HERE ARE SOME QUESTIONS TO CONSIDER

  • Does your institution use a CRM? If not, what is being done to collect critical information?
  • What reports, dashboards and analytics do you have available to understand and comprehend those critical data points?
  • What client/patient nurturing campaigns do you have to increase satisfaction and retain?
  • What external marketing initiatives does your institution participate in? How are those tracked?
  • Who runs, manages, or owns your CRM & Marketing initiatives?